The ubiquitous original Jeep was the prototype Bantam BRC.
Originally intended for the military, Jeep went into production in 1941, celebrating its 75th anniversary last year, arguably making it the oldest mass-produced four-wheel drive SUV.
The humble yet obscure birth of the iconic Jeep is an interesting tale of necessity, creativity and the basic need to traverse on unforgiving roads. On July 16, 1941, Willys-Overland Motor Co. of Toledo, Ohio, received the first contract to produce the Willys MB for use by the American military. Soldiers at the time were so impressed with the new vehicle that they informally named it after Eugene the Jeep, a character in the Thimble Theatre comic strip and cartoons created by E. C. Segar. Eugene the Jeep was Popeye's "jungle pet", able to move between dimensions and to solve seemingly impossible problems. Jeeps were equally fast, nimble and tough. They could handle any terrain, and when they did get stuck, vehicles were light enough for their drivers to lift free having basic features that were never meant to bring comfort; rather exceptional utility and aggressive off road prowess.
Along the years many refinements were added but as a brand it remained true to its core. Making it a favourite of adventurist and thrill seekers alike. With its popularity soaring many refinements were added but the basic elements of design, utility and capability always remained the same, to preserve the brand image making it one of the most recognizable vehicles on the planet.
Today, Mansouri Auto Group (MAG) is thrilled to showcase this legendary iconic SUV alongside other Jeep, Dodge and Ram offerings in MAG's brand new Richmond Hill Chrysler Showroom at the corner of Yonge and Elgin Mills.